Ford’s global director of electrification, Mark Kaufman »
“Ford’s perspective is in order to meet that demand, you’ve got to really come up with a compelling reason for the customers to buy—so exciting products, great capability, new functionality that you can’t quite get with a conventionally powered vehicle for us are all ways that we can help manage that transition to the end of the decade.”
And that’s why Ford doesn’t see the success of its EVs like Mach-E as being tethered to the price of gas, he said.
“We think…people are buying them because they’re great products first and maybe that cost of ownership on some products, like the commercial van, might be a little bit more of a consideration,” he said. “If you were only relying on cost of ownership as your main reason for purchase, this (very low gas prices) could be quite disruptive.”
Audi has set up a new high-tech car division, Artemis, focused on developing “a pioneering model” that will bypass the traditional process. The team will be based in Ingolstadt and get to tap into all of the Volkswagen Group hardware, software, and engineering and design talent. However it’ll be wielding those in a way to fast-track a new electric car to market.
According to Markus Duesmann, chairman of the board of management at Audi AG, “the current electric initiative at the Volkswagen Group naturally ties up all our capacities. The obvious question was how we could implement additional high-tech benchmarks without jeopardizing the manageability of existing projects, and at the same time utilize new opportunities in the markets.”
The announcement was made by the carmaker’s new CEO, Markus Duesmann, who said Artemis would become operational on June 1, 2020, and will seek out to create new cars for both Audi and the Volkswagen group. Fast.
The project’s first product, a brand new Audi electric car, is to be launched no later than 2024, and will also incorporate some type of autonomous technology. The car is to serve as a blueprint for other models to be launched across the group.
The project is intended to complement the Volkswagen Group’s electric offensive with 75 planned electric models by 2029. “The question was obvious how we could realize additional high-tech benchmarks without jeopardizing the affordability of existing projects and at the same time take advantage of new opportunities in the markets,” said Duesmann. Artemis is intended to meet this requirement and become a “blueprint for the future agile development of automobiles throughout the Volkswagen Group”. In return, the team will be given great freedom and will be able to draw on the full resources of the entire Group. The project is being worked on both online and offline between Ingolstadt and the West Coast of the USA.
The Duo experimental vehicle was first shown at the 1989 Geneva motor show, and featured a 134 bhp, 2.3-litre five-cylinder petrol engine powering the front wheels, with a 12 bhp Siemens electric motor powered by a nickel-cadmium battery mounted underneath the boot floor driving the rear axle. The car even had a solar panel roof to help with batter charging.
Audi is set to intensify its development of hydrogen fuel cell technology, according to a public announcement by chairman Bram Schot.
The reasons behind the move include concerns over the sourcing of natural resources for battery production and doubts over electric cars being able to deliver on ever-more-demanding customer expectations…
Audi’s follow-up to its e-tron SUV is the sleek 2020 Audi e-tron Sportback. The new coupe-style 4-door crossover arrives with many improvements and few compromises. Audi says rear headroom is only down .79 inches and the trunk is just five percent smaller.
The 2020 Audi e-tron Sportback – the second fully electric model from the brand – arrives for the summer season. Distinguished by its refined coupe SUV design, the e-tron Sportback – with an EPA-estimated range of 218 miles – offers everyday utility and dynamic design through its sportback silhouette.