Ford’s global director of electrification, Mark Kaufman »
“Ford’s perspective is in order to meet that demand, you’ve got to really come up with a compelling reason for the customers to buy—so exciting products, great capability, new functionality that you can’t quite get with a conventionally powered vehicle for us are all ways that we can help manage that transition to the end of the decade.”
And that’s why Ford doesn’t see the success of its EVs like Mach-E as being tethered to the price of gas, he said.
“We think…people are buying them because they’re great products first and maybe that cost of ownership on some products, like the commercial van, might be a little bit more of a consideration,” he said. “If you were only relying on cost of ownership as your main reason for purchase, this (very low gas prices) could be quite disruptive.”
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