Audi has set up a new high-tech car division, Artemis, focused on developing “a pioneering model” that will bypass the traditional process. The team will be based in Ingolstadt and get to tap into all of the Volkswagen Group hardware, software, and engineering and design talent. However it’ll be wielding those in a way to fast-track a new electric car to market.
According to Markus Duesmann, chairman of the board of management at Audi AG, “the current electric initiative at the Volkswagen Group naturally ties up all our capacities. The obvious question was how we could implement additional high-tech benchmarks without jeopardizing the manageability of existing projects, and at the same time utilize new opportunities in the markets.”
The announcement was made by the carmaker’s new CEO, Markus Duesmann, who said Artemis would become operational on June 1, 2020, and will seek out to create new cars for both Audi and the Volkswagen group. Fast.
The project’s first product, a brand new Audi electric car, is to be launched no later than 2024, and will also incorporate some type of autonomous technology. The car is to serve as a blueprint for other models to be launched across the group.
The project is intended to complement the Volkswagen Group’s electric offensive with 75 planned electric models by 2029. “The question was obvious how we could realize additional high-tech benchmarks without jeopardizing the affordability of existing projects and at the same time take advantage of new opportunities in the markets,” said Duesmann. Artemis is intended to meet this requirement and become a “blueprint for the future agile development of automobiles throughout the Volkswagen Group”. In return, the team will be given great freedom and will be able to draw on the full resources of the entire Group. The project is being worked on both online and offline between Ingolstadt and the West Coast of the USA.