BMW, like its German rival Mercedes-Benz, is grappling with the realization that the world’s second-largest auto market remains half-hearted in its embrace of electric vehicles. Despite their proclamations of interest in battery-powered vehicles, few automakers other than Tesla have made much traction in the U.S. market with EVs.
Complicating their calculations, regulatory pressures in Europe and China are creating urgent need for EVs in those markets. Automakers face hefty fines in Europe next year if they fail to cut their fleet CO2 emissions to an average 95 grams per kilometer.
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