Renault offered three-year leases of its Zoe EV to every house in Appy, a small town in the Ariege region of France. There is only one thing the automaker requires them to do: giving Renault periodic updates on whether they like the car and EV ownership or not.
Accordingly, this move will help Renault “understand the way customers interact with and use electric vehicles day to day.”
However, the scope of the campaign won’t be very crowded it seems. Reportedly, only 25 people lived in Appy in total as of 2017.
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