The Mach-E forum lit up with the news on Saturday with dozens of members sharing information about the order process. It looks pretty straightforward, though some dealers are adding hefty premiums to the MSRP. A handful showed adjusted dealer markups of $5,000. Like any hot new car, it literally pays to shop around since the MSRP is, after all, a suggested price.
Any order requires a $500 deposit, and it’s worth noting the final price could change at the point of purchase. Hopefully, most dealers will play nice. Ford will reward dealers who play by the rules as the automaker has mandated some strict MSRP requirements. At the end of the day, however, there’s still nothing to stop dealers from marking up the electric SUV.
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